Historic and Pared Down
May 7, 2018 by Nicholas
Avengers: Infinity War, at the time of writing, is the fastest grossing film of all time and has surpassed the total box office take of Justice League. Justice League, according to which figures you believe, cost the same as Infinity War and is largely comparable and shares some of the same DNA. As someone who favours Marvel over DC, this gives me a sense of gloating satisfaction. There is a tribalism at play that sports fans can probably relate to.
One of the interesting things about the two films is how they sit within their respective franchises and their relative trajectories. Infinity War is the umpteenth Marvel film and could yet become the most successful. Seemingly the brand is now strong enough to launch unknown or unheralded concepts and they perform respectably to spectacularly at the box office. The previous Marvel film, Black Panther, is still out on general release, still making money, and has a huge cumulative take.
Justice League, by comparison, seemed to be an attempt to run before the films could walk, is the least successful film in the franchise, and a sign of how the brand is becoming toxic. Even well-known characters portrayed by a famous cast have been unable to save the film from being viewed as a flop.